The Community Catch Up: Issue Two

NEWS 🐊 Lacoste launches a virtual experience and TikTok quit vaping together This week in community marketing Welcome to the latest edition of The Community Catch Up! The past couple of weeks on the internet have been wild – Meta dropped a new social media platform and Elon Musk has been restricting Twitter views. But why get […]

Inclusion and Exclusivity in Your Online Community

BLOG Balancing Inclusion and Exclusivity How to create safe but diverse community spaces In today’s digital age, online communities have become powerful platforms for connection, collaboration, and belonging. However, it is crucial to strike a balance between inclusion and exclusivity within these communities. By understanding the concepts of bridging and bonding social capital, we can […]

Why You Need Community-Driven Innovation

BLOG Community-Driven Innovation Unleashing the Power of Co-Creation… In today’s rapidly evolving business landscape, companies are constantly seeking innovative ways to stay ahead of the curve and meet the ever-changing needs of their customers. Traditional innovation processes often rely on internal expertise and closed-door decision-making, limiting the potential for diverse perspectives and fresh ideas. However, […]

From Customer to Community Member: A Three-Step Journey

BLOG From Customer to Community Member: A Three-Step Journey Take your relationship with your customers to the next level Are you looking to take your relationship with your customers to the next level? Look no further! In this post, we’ll explore the three essential steps to transform your customers into your community. People who interact […]

What a Community Is (and Isn’t)

If you’re a business, you may assume that having many customers means you have a strong community.

However, this is not always the case.

Community is more than just individuals who use your product. It is about people who come together because they share a common interest or passion.