If you’re a business, you may assume that having many customers means you have a strong community.

However, this is not always the case.

Community is more than just individuals who use your product. It is about people who come together because they share a common interest or passion.

Think of it this way: if you run a coffee shop, your customers are individuals who come in and buy coffee. However, your community is made up of people who come in, buy coffee, and then spend hours chatting with each other over their lattes. These are the individuals who form a connection with your brand beyond just the product.

So what distinguishes community members from customers?

It is the social element.

Community members don’t just use, like, or write positive reviews of your product. They spend time forming connections with others based on a shared affinity for it.

Why is this crucial? Well, for one thing, it creates loyalty. Customers may come and go, but community members are committed to your brand for the long haul. They’re the ones who will stay with you even when things get challenging.

But more than that, community is about creating a sense of belonging.

When people feel like they’re part of something bigger than themselves, it gives them a sense of purpose and identity. And when they feel connected to your brand in that way, they’re more likely to become advocates for it.

So if you’re a business, don’t just focus on acquiring more customers. Focus on building a community. Find ways to bring people together around your brand, whether it’s through events, online forums, or other means. Create a space where people can connect with each other and with your brand in a meaningful way.

Because, at the end of the day, community is what will differentiate your brand.

It’s what will make people feel like they’re part of something special. And it’s what will keep them coming back for more.